Pat  Campbell - Leader and Entrepreneur

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Executive with broad marketing, operational and technology experience ranging across many consumer-based industries. Have successfully bridged the chasm between traditional and online companies and channels. 

Revenue generation through optimizing multiple channels, executing innovative programs and developing creative Internet and social media solutions. Intimately involved in the growth of start-ups and Stage II consumer-based companies. Drive innovation, outside-the-box thinking, strategic relationships and change through the unusual.

Founder and CEO

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2009-present
Not quite as good as being there but a whole lot better than not being there at all...virtualcelebration.com transforms the way we can celebrate together.  

This new Internet gathering place alters the way we celebrate and lets us all experience the fun, excitement, and camaraderie of a party without ever leaving home.  Events endure and memories endear in any virtual celebration from birthdays and anniversaries to holiday gatherings, recognition ceremonies and any event worth celebrating.  

Partner Terra Nova Marketing Solutions 

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2001-present
Out-sourced C-Level arm for companies that have limited resources or in need of jump starting programs.   Multi-faceted roles from high level strategy to implementation of actual programs. Launch new products, develop multi-channel consumer marketing programs to acquire new customers, creation of innovative loyalty programs and implementation of digital strategies to transform traditional business models. 

Clients have included americangreetings.com, MediaBay, uBid.com, gather.com, smartbargains.com, Costume Supercenter.com, Hallmark, Sony DADC, Primedia, Penhaligon’s, Hanley-Wood, Milliken, Intrawest,

Previous Work

BarnesandNoble.com
  • Drove all customer acquisition, CRM and product sales on the Internet leading to largest IPO in history.
  • Executed first cross-channel campaigns with Barnes and Noble retail.
  • Developed leading edge email and promotional platforms for winning marketing programs.
  • Managed strategic partnerships with AOL, Doubleday, MSN, Yahoo driving millions of page views to bn.com.
  • Revenue growth to over $150 million in 18 months. 


Popular Science Properties
  • Grew nation's largest men's special interest publications during major recession including Popular Science and Today's Homeowner, servicing eight million customers monthly. 
  • Generated over $100 million in revenue annually with staff of over 100+ including editorial, advertising, circulation, research, and manufacturing.
  • Launched three new publications including PopSci for Kids and first mover onto the Internet with Popular Science Magazine.

  

Advanta Financial Services
  • Multi-channel marketing programs for customer acquisition, CRM, rewards programs, and new affinity product launches for Advanta's credit card division - $600 million in sales. 
  • Integrated DRTV, Direct Mail, Radio and Internet channels  reducing lead generation costs by over 50%.
  • Led strategic sale of Advanta to Fleet Bank in Boston.
  • Built AdvantaDirect, the early-to-market Internet arm for Advanta Mortgage. 


Education

Dartmouth College - B.A. 
Columbia University - M.A.
Columbia Business School - M.B.A.