Partners (complete bios linked from names of each individual)Pat Campbell, Managing Partner
- Over 20 years as a direct marketing professional
- Former chairperson of the Direct Marketing Association
- Former SVP of Interactive Marketing for Barnes & Noble.com
- Head of marketing for Advanta’s credit card and mortgage businesses
- President of Popular Science and Home Mechanix/Today’s Homeowner magazines
- Director, Database Marketing, Time, Inc. Magazine Company
Matt McGahran, Managing Partner
Jack Horstmeyer, Managing Partner
- Over 25 years as a direct marketing, communications and Internet product development professional
- Former VP, product development & brand strategy, Barnes&Noble.com
- Executive Director, Modem Media, world’s largest interactive communications agency
- VP/Multimedia and Marketing Communications, Times Mirror Magazines
- Creative Director, Marketing Communications, Time, Inc. Magazine Company
Associates
Mary Lindewirth, Marketing Director
- Over 15 years of direct marketing experience in a wide variety of consumer industries
- Marketing director for Intrawest’s Eastern ski and golf resort market and managed all the Eastern Ski Resorts online and off-line marketing campaigns
- Project director for the launch of AmericanGreetings.com subscription program, responsible for creative, campaign management and refinement of testing; helped grow its new paid membership business to over 1 million members in less than 6 months
- Director of Circulation for Forbes Magazine
- Account Director at Paradysz-Matera, a list brokerage firm, overseeing all list planning (totaling over 94 million names/year) for clients such as Time Warner and Murdoch Publications
- Earlier in Mary’s career she held both analytical and marketing positions at Boardroom Reports and Scholastic, Inc.
Strategic Partners
Fred Anderson, Financial and Analytics Strategist
- Broad based experience in M&A, turnarounds, and financial analysis and management for direct marketing and catalog operations
- Managing Director with Gruppo, Levey, and Co., an investment banking firm specializing in the direct marketing industry
- Senior Vice President in charge of acquisitions for Hanover Direct, Inc. (HDI); Also served as CFO of two operating divisions, responsible for financial planning, reporting and operating analyses
- Serving as CFO of North American Resources, Inc., a $100 million investment fund affiliated with Richemont, the Swiss-based financial holding company that controls luxury brands such as Cartier, Mont Blanc, Dunhill and Piaget
- Received MBA from Harvard Business School where he was a Baker Scholar, and a BA, magna cum laude and Phi Beta Kappa, from Brown University
Associates
Beth Sanford, Brand Marketing, Direct Marketing Strategist
- 20 years of successful experience managing the brand responsibilities for major communications and cable companies
- Sr. Vice-President of Marketing at MAG RACK, the pay-on-demand development group at Cablevision
- Managing Partner at Sanford/Horstmeyer & Associates, developing and executing marketing strategies and tactics for over 20 companies
- Vice-President of Marketing for Lifetime Television
- Vice-President of Marketing for New Business Development for TimeWarner Direct Entertainment
- Director of Consumer Marketing, Life Magazine
Matthew Bush, Information Technology Solutions
- Chief Technology Officer and Vice President of Professional Services ZI Solutions; responsible for managing ZI Solutions’ IT Outsourcing and custom software development businesses
- Served as Chief Information Officer at MediaBay, Inc.
- Senior manager responsible for AT&T’s entire E-Business infrastructure, including the development and management of over 300 customer facing applications; responsible for establishing overall investment priorities, business case analysis, and benefit realization for $30M IT investment portfolio
- Extensive experience coordinating the set-up and management of overseas development, including negotiating vendor contracts, project deliverables and pricing, and managing end-to-end systems integration and installation across multiple vendors
- Received M. S., Electrical Engineering from Columbia University in New York and B. S., Electrical Engineering from Worcester Polytechnic Institute, Worcester, MA
Home | Who We Are | What We Do | What We've Done | Contact
©2006 Terra Nova Marketing Solutions
