Terra Nova Marketing Solutions works with senior management to develop
successful marketing strategies, build the marketing infrastructure
needed to support these strategies, and implement marketing programs
designed to create and enhance direct relationships with the company’s
customers.
Marketing Strategy
Terra Nova helps develop successful marketing strategies:
- Apply our intellectual capital to help senior management understand
what marketing strategies will be successful
- Back up hypotheses with focused and insightful market research
- Determine what products or services have strong potential for direct
sales
- Size the market opportunity
Marketing Infrastructure
Terra Nova helps clients build the marketing infrastructure that
they will need to achieve their strategies:
- Database development and management
- Market research
- E-commerce / online sales and marketing platform
- Internal staffing requirements
- Telephone customer sales and service
- Introduce management to the best marketing services companies and
marketing partners to meet their needs: creative agencies, marketing
research companies, database management companies, co-brand partners,
distribution partners, etc.
Marketing Programs
Terra Nova helps clients execute marketing programs
- Program management -- working with internal marketing personnel
and agencies to create marketing programs
- Brand positioning
- Product offer, targeting, messaging, and tracking plans
- Analyzing and interpreting marketing results
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