A revenue-producing platform that alters the way we celebrate and remember milestones, celebratory events, and activities involving groups of individuals sharing a passionate common interest.
Virtual Celebration has reassembled emerging communication technologies, applied social gaming principles and meshed trends in gifting and personalized products.
The result - an easy, engaging, fun, all encompassing and memorable way to celebrate anywhere at any time for pennies a day. The extremely captivated and engaged audience is prime to purchase gifts, make contributions to a cause, and open to highly contextual and relevant advertising.
Convert the business from a free advertising supported site to a consumer subscription business
Terra Nova’s Role: Led all marketing efforts including product development, pricing, creative development, database and email marketing, and all other marketing strategies and tactics.
Innovations: Created a world-class online marketing infrastructure to dynamically segment customers visiting the site, offer real-time targeted creative/pricing combinations, and track results.
Results: Acquired over 1 million subscribers in less than 4 months, making AG.com one of the largest, and fastest growing online consumer subscription businesses.