Mary Lindewirth, Marketing Director

Mary Lindewirth has more than 15 years experience in the direct marketing industry. Mary provides strategic and creative advice to clients to help them maximize results across all direct marketing channels, including direct mail, on-line and email.

She currently is engaged with three of Intrawest’s East Coast Resorts including Stratton, VT, Mountain Creek, NJ and Sandestin Golf and Beach Resorts. Her main responsibility is to work with each resorts’ marketing team to develop on and offline direct marketing creative and strategies to improve lodging and season pass purchases. Recent accomplishments include over 30% improvement in one resort’s season pass renewal rates versus the previous year and a 67-75% improvement in lodging bookings versus prior years.

Mary was instrumental in helping AmericanGreetings.com launch and grow its new paid membership business to over 1 million members in less than 6 months. Responsibilities included developing the on-line creative strategy, executing an extensive testing program for the launch, and working with the marketing team to analyze and refine results.

Previously Mary was Director of Circulation for Forbes Magazine, where she was responsible for developing a direct mail package that opened up a new list universe of over 800k names. She altered marketing plans which resulted in a savings of more than $10 per subscription and managed the team that created a direct mail series that far exceeded expectations with over 100k subscribers visiting the website.

Prior to Forbes, Mary was Account Director at Paradysz-Matera, a list brokerage firm, where she oversaw all list planning (totaling over 94 million names/year) for clients such as Time Warner and Murdoch Publications.

Earlier in Mary’s career she held both analytical and marketing positions at Boardroom Reports and Scholastic, Inc. She graduated with a Bachelor of Arts in political science and economics from State University of New York at Stony Brook.

 

 

 

 

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